RentLondonFlat.com (“we”, “our”, “us”) uses cookies, device identifiers, tracking URLs, and other similar digital technologies to provide its website and its services and also to enhance and protect our platform. This Cookie Policy (“Policy”) is a supplement to our Privacy Policy and informs you about how and why we use such technologies and the rights you have related to the cookies.
1. WHY RENTLONDONFLAT.COM USES COOKIES
We use these technologies for a variety of purposes, such as:
- to enable you to use and access our website and services
- to facilitate, and streamline the functioning of, and your access to, our website and services
- to better understand, and to enhance, how you navigate through and engage with our website and services
- to show you personalised advertising (such as those on the our website, and in the emails we send you, or on third-party websites)
- to provide you with more relevant content
- to monitor and analyse the performance, operation, and effectiveness of our website and services
- to enforce legal contracts governing the relationship between us and users of our website and services
- for the purposes of providing customer support, analytics, research, product development, and complying with relevant laws and regulations.
2. WHAT ARE COOKIES?
When you visit our website, we may store cookies on your device. Cookies are small text files that websites send your computer, or other internet-connected device, to uniquely identify your device’s browser, or to save information or settings in your browser for later use.
Cookies allow us to recognise you when you return to our website. They also help us provide a customised experience and can enable us to detect certain kinds of fraud. In many cases, the information we collect using cookies and other tools is only used in a non-identifiable manner without reference to personal information.
For example, we may use the information we collect to better understand website traffic patterns, and to optimise the website experience. In some cases, we associate the information we collect using cookies and other technology with your personal information. Our business partners may also use these tracking technologies on the our platform, or engage others to track your behavior on our behalf.
3. WHAT ARE THE DIFFERENT CATEGORIES OF COOKIES?
There are different ways to categorise cookies. Firstly, they can be grouped into “session cookies” and “persistent cookies”.
(1) Session cookies — cookies that collect technical information as you browse from one page to another on our site. These cookies have a limited lifetime and deactivate when you close your internet browser.
(2) Persistent cookies — cookies that are used to save your connection data and to remember your settings the next time you connect to the site. A persistent cookie is stored as a file on your computer and is kept there, even after you close your web browser.
Another way to categorise cookies is into “first-party cookies” and “third-party cookies”.
(1) First-party cookies — cookies associated with a website user’s personal information. No third party has access to the information we collect through these cookies.
(2) Third-party cookies — cookies that are placed on our site by an entity other than us, to provide their services. They place cookies on your device on our behalf when you visit our site in order to provide their services. You will find more information about these cookies in the data policies of those concerned third parties.
Cookies can also be categorised by their purpose.
(1) Strictly necessary cookies — these cookies are essential for you to browse the site and use its features, such as accessing secure areas of the site. For instance, these cookies enable us to remember your language or cookie settings. These cookies are first-party session cookies. You cannot refuse the use of these cookies.
(2) Analytical cookies — these are third-party session cookies. These cookies collect information about how you use the site, e.g. which pages you visited and which links you clicked on. We use this information to analyse trends, administer the site, and track user traffic patterns. These cookies help us to improve the way the site operates.
(3) Marketing cookies — these cookies are used by us and our trusted partners to gather information about you over time, across multiple websites, applications, or other platforms. Marketing cookies help us to decide which products, services, and interest-based advertisements to show you, both on and off our website and apps.
4. WHAT PERSONAL INFORMATION DO WE COLLECT USING COOKIES AND SIMILAR TECHNOLOGIES?
By using cookies and similar technologies, we may collect the following personal information about you:
- your IP address
- your device identifiers and attributes
- the pages you viewed and engaged with on our website
- your browser type
- browsing information
- the operating system of your device
- your internet service provider
- time stamp of your visits and your specific actions
5. WHAT COOKIES AND OTHER SIMILAR TECHNOLOGIES DO WE USE?
FLASH COOKIES
We may use Flash cookies, also known as Local Stored Objects, and similar technologies, to provide you with a more personalised and improved online experience. A Flash cookie is a small data file stored on your computer using Adobe Flash technology. The Adobe Flash Player is an application that enables the provision of dynamic content rapidly to you, such as video clips and animation.
Flash cookies can also be used for security purposes, to aggregate certain website metrics and to help remember user settings and preferences.
To manage Flash cookies, you should visit Adobe’s website.
If you disable or reject Flash cookies or other similar technologies, be aware that you may be unable to access and use certain content and product features. For instance, you may be unable to view videos or your device may not remember a listing that you have viewed previously.
PIXEL TAGS, WEB BEACONES, AND TRACKERS
Pixel tags, web beacons, and tracking urls are tiny graphic images and/or small blocks of code we insert on website pages, ads, or in our emails. These tools enable us to observe specific actions you have taken on our website. When you access or interact with pages on our website, or when you open or engage with an email, we collect the details in relation to those specific actions you have taken.
SERVER LOGS AND OTHER TECHNOLOGIES
Technologies such as server logs and other technologies enable us to collect personal information such as:
- the type of device you use to access our website
- your operating system type
- your browser type
- your domain name and other system settings
- the language of your system
- the country in which your device is located and the time zone.
Our server logs also detect and save information about the IP address of the device that connects you to the internet. An IP address is a unique identifier that devices require to identify and communicate with each other on the internet. We may also collect information about which websites you were visiting before you arrived on our platform, and the websites you go to after you leave our platform.
Using these technologies, and collecting such information, allows us to enhance user experience on our website.
6. DEVICE INFORMATION
We may use device-related information to verify the identity of our users. Such information includes, but not limited to:
- your IP address
- your browser information
- other data collected by your browser, or from your device, to identify the device
We may associate different devices you use to access our website to prevent fraud by using these techniques.
Furthermore, we may also use these techniques to serve you with more targeted ads.
7. THIRD PARTIES
Third parties, including Facebook, place technologies such as pixels and SDKs on our platform.
These technologies do the following:
(1) help us gain insights about how you use and engage with our website, such as by recording the third-party services from which you arrived onto our website
(2) market and advertise our products and services to you on our website, and third party websites
(3) enable us to detect or prevent fraudulent activities or conduct risk assessments, and
(4) collect information about your activities on our website, other sites, and/or the ads you have clicked on. For instance, we work with a variety of analytics partners, such as Google Analytics to drive insights into how our users use and interact with our Website. If you choose to prevent Google Analytics from collecting and using your information for analytics purposes, you may install and enable the Google Analytics Opt-Out Browser by clicking here.
Third parties such as Facebook, may also use their tracking technologies to collect information from us, and from other platforms, and then use that information to display ads that they deem to be most likely to be relevant to you and measure the degree of effectiveness of their ads both on our website, and on other websites, and other online services. Targeting and advertising cookies we use may include Google, and other advertising networks and services we use from time to time. To learn more about how Google manages personal information in its ad products, click here. If you want to find out more about targeting and advertising cookies and how you can opt-out of them, you can visit the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or youronlinechoices.eu.
To disable Google Analytics for display advertising or to customize Google display network ads, please visit the Google Ads Settings page. To the extent advertising technology is integrated into our platform and you opt-out of tailored advertising, be aware that you may still see advertising content. If that is the case, the advertising content you receive will not be tailored to your particular interests. Also, we do not control any of these opt-out links and do not acknowledge any responsibility for the availability or accuracy of these mechanisms. Users can disable the collection and use of their information for ad targeting by changing their Facebook account ad settings.
8. COLLECTION AND USE OF YOUR PERSONAL INFORMATION VIA THIRD-PARTY SOCIAL PLUGINS
Our platforms integrates social media plugins into its website. These plugins include:
- Facebook: Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA
- YouTube: Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA
- Twitter: Twitter Inc., Folsom St., Suite 600, San Francisco, CA 94107, USA
- Pinterest: Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA
- LinkedIn: LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA
- Instagram: Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA
These plugins run by those social media network operators enable you to share content from our website with your contacts on these social networks.
If you want to use the functionality of the respective social network, you give your consent for your personal information to be transferred to the social network operator from then on. We do not have any control over what type of personal information is collected and how it is used by the relevant social media network operators.
The following personal information may be transferred to those social networks when you activate these plugins:
- your IP address and device ID
- user identification, if you are logged into the respective service
- previous pages you visited (if you arrived following a link)
- type of browser and browser settings
- installed plugins like Adobe® Flash® or Adobe® Reader®
- URL of the page the social media plugin is integrated into
- date and time of the relevant visit
- technical data relating to the operating system
- geo-location information
If you are logged in to your account with a third party, then the relevant third party may be able to link information or actions about your interactions with our website to your account you have on their platform. Please visit the relevant third party’s privacy policies to learn more about its data practices.
Even if you do not have an account on the said social networks, these networks may still collect some of your personal information, such as your IP address.
9. HOW CAN YOU MANAGE YOUR COOKIE PREFERENCES?
You can modify your browser setting to reject cookies by visiting the “help” or “settings” menu section of your browser’s toolbar. While you may disable cookies via your browser settings, our website currently does not respond to “Do Not Track” signals in the HTTP header coming from your browser or mobile application because there is currently no standardisation for the interpretation of such signal. lack of standardisation regarding how that signal should be interpreted.
You can visit the following pages of relevant browsers to accept and reject Cookies:
https://support.google.com/chrome/answer/95647?hl=en
https://support.apple.com/en-us/HT201265
Please note that Flash cookies work differently than browser cookies, and cookie management tools of the web browser will not disable flash cookies.
To learn more about how to manage or disable flash cookies, visit the Adobe website and make changes at the Global Privacy Settings Panel.
Your mobile device may allow you to control cookies through its settings function. We advise you to check your device manufacturer’s instructions for more information about this.
If you reject cookies, some functions of our website may not work as intended or may be completely out of use.
10. HOW LONG ARE COOKIES STORED?
When cookies that are not strictly necessary to the operation of our site are set on your device, they are kept for a maximum period of six (6) months.