The future of renting in London
We remain positive on London post-Covid-19 and believe people will return to the capital, once international travel resumes and lockdown restrictions ease. The legacy of Covid-19 will mark 2020-2021 as a turning point, that accelerated more businesses moving online and further reduced the number of services operating from the high street as a point of sale. This will lead to a surge of new online entrants as the rental market dis-intermediates further and competition increases. In combination with increasing legislation, industry margins will reduce. In this environment the key critical success factors will be brand presence and positioning, automation, and artificial intelligence. We believe we are well placed in this regard to face the challenges ahead and maintain our compound annual growth rate (CAGR) of > 20%.